Making the healthy option available is one of the many commitments of the food and drink industry The results are new, enhanced and reformulated products in a greater variety of serving sizes that make it easier for European citizens to make healthy dietary choices.

It is a challenge to change a product’s ingredients while maintaining the taste that consumers have come to love and expect. But the food industry is committed to meeting consumers’ tastes and needs as they evolve, and the examples shown give a sense of the depth and scale of the efforts undertaken to give everyone a wider range of products from which to choose those that best suit their lifestyle.

You have undoubtedly seen some of the results of food industry innovation in the supermarket or your own kitchen. New, low-sugar, low-fat and low-salt varieties of traditional foods are available, and many companies have virtually eliminated trans-fatty acids from their products.