| » SEVT - Initiatives 2009: TV, Newspapers and Magazines campaigns & Booklets |
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| » SEVT - Ensuring responsible advertising practices. |
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In September 2005, SEVT in co-operation with the Hellenic Advertisers Association entered into force the self regulation Code on food advertising directed to children. This Code is based on the ICC/CIAA code. A set of recommended guidelines have been added to the Greek Code of Advertise. |
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| » Company self-imposed restrictions |
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CIAA encourages its members to apply responsible advertising practices through adherence to codes of conduct at global, regional and national level, supported by self-regulatory systems. Major food and beverage companies that have adopted and implemented self-regulatory codes on food and drink advertising represent over €7.5 billion in global advertising spending and the majority of the food and beverage advertising market worldwide. |
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| » Codes of Conduct for Food and Beverage Marketing Communication |
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The International Chamber of Commerce (ICC) launched The Framework for Responsible Food and Beverage Marketing Communication that set strict requirements for truth, honesty and fairness when developing advertising and marketing communications. Equally, national self-regulatory codes on food advertising are being strengthened beyond the ICC baseline in many European markets proportionately to national concerns and sensitivities around specific marketing techniques. In October 2006, the International Chamber of Commerce (ICC) issued a new global framework that promotes high ethical standards for the marketing of food and beverages. |
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| » Industry-wide self-regulatory measures |
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| Equally, national self-regulatory codes on food advertising are being strengthened beyond the ICC baseline in many European markets proportionately to national concerns and sensitivities around specific marketing techniques. And some sectors have also committed to responsible advertising to children. |
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| » Initiatives to promote media literacy |
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| One area that merits particular attention is industry’s support of media literacy education, and advertising literacy in particular, as a means to ensure that children are better equipped to understand advertising. |
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The food and drink industry has reviewed its marketing practices, particularly to children, and taken a number of steps to respond to consumer concerns. Action has focused on four key areas.