Throughout Europe, food and drink manufacturers are committed to promoting improved public education in the areas of diet, nutrition, physical activity and healthy lifestyles in general. The range of educational activities extends from the most basic - how different foods fit into a balanced diet - to advanced nutrition education for doctors.

In addition to externally oriented nutrition and physical activity education and promotion initiatives, several companies have developed programmes to encourage their employees to stay fit and eat well by providing them with exercise opportunities and information on maintaining a healthy lifestyle.