TV Campaign “Know what’s going inside you at a glance’’

SEVT launched a TV campaign for the promotion of the GDAs systems to the consumers. The TV spot has been approved by the Greek National Council for Radio and Television as social message and it was broadcasted 2 times within 3 months. The TV campaign is under the auspices of the Consumers Secretary General.

Informative / educational booklet for the consumers “Know what’s going inside you at a glance’’

SEVT launched an informative/educational booklet on Guideline Daily Amounts (GDAs) for the consumers. The booklet aims at informing consumers on how to interpret / understand the information provided by the GDAs. The booklet distributed through 2 specialized presses (Diet, Health and Physical Activity). Furthermore the booklet has already been uploaded to SEVT website, will be distributed through dieticians’ offices and will also be uploaded to SEVT member’s websites.  

Newspapers and Magazines Campaign “Know what’s going inside you at a glance’’

SEVT made 3 print ads which were published 16 times in total in 5 newspaper’s insets and in 4 specialized presses (Diet, Health and Physical Activity). The print ads show unbranded food products containing the GDAs labels and an informative text for the GDAs.

In September 2005, SEVT in co-operation with the Hellenic Advertisers Association entered into force the self regulation Code on food advertising directed to children. This Code is based on the ICC/CIAA code. A set of recommended guidelines have been added to the Greek Code of Advertise.