As a founding member of the Platform, CIAA was committed from the beginning to voluntary measures to improve the information provided to consumers on packages. One of its most ambitious commitments consisted in launching a common Nutrition Labelling Scheme that is recommended for use by the entire food and drink sectors across all 27 Member States of the European Union. CIAA recommends that all its members use a common Nutrition Labelling Scheme that will be applied and monitored by member companies and federations on a voluntary, self-regulatory basis. Implementation of this improved labelling programme began in EU markets in 2006 and continues into 2007 and beyond. In the words of CIAA President Jean Martin, “This labelling scheme, which is based on scientific Guideline Daily Amounts (GDAs) for major classes of nutrients, is a direct result of Commissioner Kyprianou’s Platform, and demonstrates the important catalyst function of industry associations such as CIAA in helping to combat obesity by translating public policy goals into concrete actions.” The CIAA recommendation, which includes front-of-pack and back-of-pack nutrition labelling, is based on a uniform list of nutrients, nutrition information per serving and the introduction of Guideline Daily Amounts (GDAs). Front-of-pack, the CIAA recommendation includes a clear statement of the Calories per serving, along with the percent GDA these Calories represent. Back-of-pack labelling will include three elements: - List of nutrients (energy, protein, carbohydrate, sugars, fat, saturated fat, fibre and sodium/salt)
- Nutrition information per serving, in addition to the required 100g / 100ml
- GDAs for the public-health sensitive nutrients – energy, fat, saturated fat, sugars, sodium/salt.
» CIAA Nutrition Labelling leaflet
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