Food and Drink Manufacturers revise marketing to children

Companies are actively rethinking and revising their approach to advertising and marketing directed at children. A few of many recent initiatives:

• In early 2007 Mars committed to phasing out marketing food and confectionery – other than those in their “Better for you” range – to children younger than12 by the end of the year, worldwide
• UNESDA, the European Soft Drinks Associations has stopped marketing and advertising their products to children under 12 years of age since 2006
• In 2006 Cadbury Schweppes strengthened its code restricting advertising to children under 12 years of age in relation to emerging and new media
• Kraft has not advertised to children under 6 years of age for many years and only advertises its “better-for-you” products to children aged 6 to 11

Read more about the UNESDA commitment »