The Confederation of the food and drink industries of the EU (CIAA) and its members are pleased to announce our website promoting balanced diets and healthy lifestyles. As the voice of Europe’s food and drink industry, CIAA is committed to addressing growing concerns about weight-related diseases and obesity levels through a variety of fast and effective measures.
This site highlights just a few of the thousands of initiatives our members are taking forward across Europe today to make positive changes in the way people eat, drink and live.
SEVT TV Campaign: Know what’s going inside you at a glance
SEVT launched a TV campaign for the promotion of the GDAs systems to the consumers. The TV spot has been approved by the Greek National Council for Radio and Television as social message and it was broadcasted 2 times within 3 months. The TV campaign is under the auspices of the Consumers Secretary General.
Today, almost 60% of European savoury snack manufacturers have salt-reduced products in their portfolio. This corresponds to more than 40% since the end of 2005.
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Currently there are 1.6 billion adults are overweight worldwide. The World Health Organization predicts that in 2015 the number of overweight adults could increase to 2.3 billion.
