Welcome to CIAA’s website promoting balanced diets and healthy lifestyles. As a society, our eating habits have changed dramatically and we have become more sedentary in our daily lives, contributing to the growing level of obesity and weight-related diseases for both adults and children.
As the body that represents Europe’s diverse food and drink industry, CIAA is committed to addressing these concerns through a variety of fast and effective measures. Since 2005, the EU Platform for Action on Diet, Physical Activity and Health has undoubtedly been a catalyst for additional and more urgent action. Over the years, CIAA and our members have stepped up our efforts to provide increased product choice as well as more nutritional information to our consumers so that they can make better choices about the food and drink they consume.
This site highlights just a few of the many initiatives our members are taking forward across Europe today to make positive changes in the way people eat, drink and live. We hope the site will provide ‘food for thought’ and will inspire others to educate and innovate for the benefit of European consumers.